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The Art of Follower Recognition
Digital Marketing ➤ February 16, 2017

The Art of Follower Recognition

Long gone are the days when brand auto responses were socially acceptable. And by socially, I mean on social media. We call them consumers, but at the end of the day, the people who flock...

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Health + Wellness ➤ January 24, 2017

Progress vs. Perfection

For whatever reason, it feels weird to admit that it’s taken me most of my life to-date to truly cultivate a sense of self love. It’s simply not something that comes natural to me. As the...

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The Human Side of Zuck
Digital Marketing ➤ October 10, 2016

The Human Side of Zuck

Articles pop up all the time about the importance of social media for C-suite executives. It’s a great promotion tactic for thought leadership, helps humanize a brand, and at its core, it’s a great way...

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Career ➤ September 10, 2016

On Being Human

After a tough day at work, or a rough day of deadlines, we tend to placate ourselves with reminders that our work, however important, is neither brain surgery nor rocket science. Ok, so I’m not my brother the radiologist,...

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Career ➤ August 29, 2016

The Feedback Funnel

Giving bad — or even “clumsy” — feedback reflects just as poorly on a manager as responding to feedback defensively does on a direct report. Feedback is crucial to career growth, and at its core...

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Meet Alexandra

Meet Alexandra

Just a 30-something millennial, mom, marketer. Michigander turned New Yorker who shares quips, opinions, essays, and more.

Good Reads

Food ➤ July 11, 2013

Aubergine Dreams: An Ode to Eggplant

Before Mark Bittman penned his praise for eggplant via the New York Times, I became acquainted with the fantastic fruit. Sometime after I lost interest in microwaving spaghetti squash, I picked up a beautiful Italian...

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Recipes ➤ August 19, 2018

Tofu Tales

My love for tofu has roots, and they run deep. The first time I tried it – pre-vegetarian days – was when I was in the 8th grade. I went to a local Thai restaurant...

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Recipes ➤ January 18, 2018

Garbanzo Glory

I love the garbanzo bean almost as much as I love eggplant. It’s versatile, easily accessible, healthy and hearty. At lunch with good friends in Astoria, I ordered chickpea soup as a vessel for warmth...

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