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Top 5 Pieces of Tech for Social Media Management
Career ➤ January 6, 2018

Top 5 Pieces of Tech for Social Media Management

When we talk about “tools” for social media and community management, it’s easy to let the mind wander to workflow platforms like SproutSocial, conversation-based monitors like Crimson Hexagon, or something like Simply Measured that promises a bit of both....

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The Politics of Social Media
Digital Marketing ➤ November 19, 2017

The Politics of Social Media

It’s a weird time to work in social media. From accusations and other such statements on sexual harassment, comments on climate change, and talk of all-things Trump, social channels have peaked to a position of...

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The Visual Side of Social Media Marketing
Digital Marketing ➤ August 17, 2017

The Visual Side of Social Media Marketing

It's easy to water down a dialogue about the day-to-day of a community manager with editorial calendar chit chat. But editorial strategy makes up only a sliver of social media marketing.

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The Art of Follower Recognition
Digital Marketing ➤ February 16, 2017

The Art of Follower Recognition

Long gone are the days when brand auto responses were socially acceptable. And by socially, I mean on social media. We call them consumers, but at the end of the day, the people who flock...

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The Human Side of Zuck
Digital Marketing ➤ October 10, 2016

The Human Side of Zuck

Articles pop up all the time about the importance of social media for C-suite executives. It’s a great promotion tactic for thought leadership, helps humanize a brand, and at its core, it’s a great way...

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Meet Alexandra

Meet Alexandra

Just a 30-something millennial, mom, marketer. Michigander turned New Yorker who shares quips, opinions, essays, and more.

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Food ➤ July 11, 2013

Aubergine Dreams: An Ode to Eggplant

Before Mark Bittman penned his praise for eggplant via the New York Times, I became acquainted with the fantastic fruit. Sometime after I lost interest in microwaving spaghetti squash, I picked up a beautiful Italian...

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Recipes ➤ August 19, 2018

Tofu Tales

My love for tofu has roots, and they run deep. The first time I tried it – pre-vegetarian days – was when I was in the 8th grade. I went to a local Thai restaurant...

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Recipes ➤ January 18, 2018

Garbanzo Glory

I love the garbanzo bean almost as much as I love eggplant. It’s versatile, easily accessible, healthy and hearty. At lunch with good friends in Astoria, I ordered chickpea soup as a vessel for warmth...

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