essays | opinions | musings
When we talk about “tools” for social media and community management, it’s easy to let the mind wander to workflow platforms like SproutSocial, conversation-based monitors like Crimson Hexagon, or something like Simply Measured that promises a bit of both....
Read MoreIt’s a weird time to work in social media. From accusations and other such statements on sexual harassment, comments on climate change, and talk of all-things Trump, social channels have peaked to a position of...
Read MoreIt's easy to water down a dialogue about the day-to-day of a community manager with editorial calendar chit chat. But editorial strategy makes up only a sliver of social media marketing.
Read MoreLong gone are the days when brand auto responses were socially acceptable. And by socially, I mean on social media. We call them consumers, but at the end of the day, the people who flock...
Read MoreArticles pop up all the time about the importance of social media for C-suite executives. It’s a great promotion tactic for thought leadership, helps humanize a brand, and at its core, it’s a great way...
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