There are a few things that really drive me nuts:
- Overuse of the word “leverage”
- Improper use and overuse of the phrase, “go viral”
- The word “sexy” in a business context
And, in a commercial for SmartWater with Jennifer Aniston, she pokes fun at elements that could help a video “go viral.”
…..please allow me to add to your list of over-used and hated words and all of their derivatives: innovate, transparent. Oh, and the current “Spot On” in the creative world.
Hah – great comment. Suppose it’s part of being in the business world, though.